The Japanese market is waiting for you
Japanisnowanattractivemarketforforeigncompanies.TheCOVID-19pandemichasn'thadasignificantnegativeimpact,andimportedgoodscontinuetosellwell.Salesofimportedcarshitthehighestrecordin2021,andJapancontinuestohavetheworld'shighestiPhonemarketshare.
Experience you can trust
OurfirmisrunbyJapaneseemployees,includingtwopartners,whohaveextensiveexperienceoutsideJapan.TheknowledgethatJapanesepeoplepossessisdifferentfromthatofpeopleinothercountries.Youmayhearpeoplesay,"I knowtheNewYorkYankees,butnottheDallasCowboys,"or"IknowAudi,butIhaveneverheardofSEAT”.Japanalsohasdifferentcustomsandculture,suchasnotexpressingopinionsveryoftenorlikingcutethingsevenasadults.
Imagine a troublesome person. That’s every digital consumer in Japan
Justasetiquetteinromanceanddiningvaryfromcountrytocountry,thesameappliestoetiquettefordigitalcommunicationtools.HerearesomecharacteristicsofJapanesewebsites.
Wordy
Japanesewebsitesarewordy.
Japanesesentencescancontainkanji,hiragana,andkatakana.Meaningcanbegenerallyunderstoodbylookingatkanjialone.Katakanagenerallytellsyouthatthewordisborrowedfromanotherlanguage.Thesecharacteristicsmakeiteasytoskimthroughsentences.Thisisdifferentfromsomeotherlanguages,whereyouhavetoreadthrougheachword.Therefore,Japanesewebsitesdonotinflictagonyonreaders,evenwithlargeamountoftextualinformation,butratherallowreaderstofeelsatisfiedbyobtainingalotofinformationinsuchashorttime.