{"id":10825,"date":"2024-12-05T14:22:52","date_gmt":"2024-12-05T05:22:52","guid":{"rendered":"https:\/\/cospa-tech.com\/md\/?p=10825"},"modified":"2025-11-21T22:43:11","modified_gmt":"2025-11-21T13:43:11","slug":"%e6%b5%b7%e5%a4%96%e5%b8%82%e5%a0%b4%e5%90%91%e3%81%91web%e3%82%b5%e3%82%a4%e3%83%88%e6%94%b9%e5%96%84%e3%81%ab%e5%bf%85%e9%a0%88%ef%bc%81%e3%82%a2%e3%82%af%e3%82%bb%e3%82%b9%e8%a7%a3%e6%9e%90","status":"publish","type":"post","link":"https:\/\/cospa-tech.com\/md\/10825\/","title":{"rendered":"\u6d77\u5916\u5e02\u5834\u5411\u3051WEB\u30b5\u30a4\u30c8\u6539\u5584\u306b\u5fc5\u9808\uff01\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb5\u9078\u3068\u6d3b\u7528\u6cd5"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10825\" class=\"elementor elementor-10825\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-451b1b13 elementor-section-boxed 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Analytics (GA4)\uff1a\u5168\u65b9\u4f4d\u7684\u306a\u30b5\u30a4\u30c8\u5206\u6790<\/h3>\n<p>Google Analytics (GA4)\u306f\u3001\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u4e2d\u3067\u6700\u3082\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002GA4\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u3001\u6d41\u5165\u5143\u306e\u5206\u6790\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u6d77\u5916\u5411\u3051\u30b5\u30a4\u30c8\u3067\u306f\u3001<del><strong>\u56fd\u5225\u3084\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u30c7\u30fc\u30bf\u304c\u53d6\u5f97<\/strong><\/del>\u3067\u304d\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002GA4\u306e\u5f37\u307f\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u306b\u3042\u308a\u3001\u6d77\u5916\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4e00\u5143\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Looker Studio\uff1a\u30c7\u30fc\u30bf\u53ef\u8996\u5316\u3068\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u4f5c\u6210\u306e\u5f37\u307f<\/h3>\n<p>Looker Studio\uff08\u65e7Google Data Studio\uff09\u306f\u3001Google Analytics\u3084\u305d\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u6d77\u5916\u5e02\u5834\u5411\u3051WEB\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u306b\u304a\u3044\u3066\u3001<del><strong>\u5730\u57df\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u6709\u52b9<\/strong><\/del>\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u5730\u57df\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u4eba\u6c17\u306a\u306e\u304b\u3092<strong>\u76f4\u611f\u7684\u306b\u7406\u89e3\u3067\u304d\u308b<\/strong>\u305f\u3081\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7d20\u65e9\u304f\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>AroundDeal\uff1a\u7af6\u5408\u5206\u6790\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30c7\u30fc\u30bf\u53ce\u96c6<\/h3>\n<p>AroundDeal\u306f\u3001<strong>B2B\u5411\u3051\u306b\u7279\u5316\u3057\u305f\u30c4\u30fc\u30eb<\/strong>\u3067\u3059\u3002<\/p>\n<p><strong>\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u306e\u6765\u8a2a\u8005\u3092\u89e3\u6790\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4e16\u754c<span class=\"s1\">247<\/span>\u30ab\u56fd\u3092\u30ab\u30d0\u30fc\u3057\u3001<span class=\"s1\">1<\/span>\u5104<span class=\"s1\">6<\/span>,<span class=\"s1\">000<\/span>\u4e07\u4ef6\u4ee5\u4e0a\u306e\u9023\u7d61\u5148\u60c5\u5831\u3092\u4fdd\u6709<\/strong>\u3059\u308b<span class=\"s1\">B2B<\/span>\u30c7\u30fc\u30bf\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u3084\u6240\u5728\u5730\u3001\u5f79\u8077\u306a\u3069\u306e\u6761\u4ef6\u3067\u52b9\u7387\u7684\u306b\u691c\u7d22\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b<del><strong>\u6c7a\u88c1\u8005\u306e\u9023\u7d61\u5148\u3092\u5165\u624b\u3067\u304d\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u3082\u6d3b\u7528<\/strong><\/del>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span class=\"s1\">Salesforce<\/span>\u3084<span class=\"s1\">HubSpot<\/span>\u306a\u3069\u306e<strong><span class=\"s1\">CRM<\/span>\u3068\u7d71\u5408\u3057\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u52b9\u7387\u5316<\/strong>\u3067\u304d\u308b\u307b\u304b\u3001<span class=\"s1\">LinkedIn<\/span>\u3084\u4f01\u696d\u30b5\u30a4\u30c8\u3067\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3067\u304d\u308b<span class=\"s1\">Chrome<\/span>\u62e1\u5f35\u6a5f\u80fd\u3092\u5099\u3048\u3001\u55b6\u696d\u52b9\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<h3>Ptengine\uff1a\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u6a5f\u80fd\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8996\u899a\u5316<\/h3>\n<p>Ptengine\u306f\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u6a5f\u80fd\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u3001\u30da\u30fc\u30b8\u9077\u79fb\u306e\u52d5\u304d\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001WEB\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u6709\u52b9\u3067\u3059\u3002\u6d77\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u306e\u304b\u3001<strong>\u3069\u306e\u90e8\u5206\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8a73\u7d30\u306b\u5206\u6790<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6539\u5584\u7b56\u3092\u5177\u4f53\u7684\u306b\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n<h3>SimilarWeb\uff1a\u7af6\u5408\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u5e02\u5834\u52d5\u5411\u306e\u628a\u63e1<\/h3>\n<p>SimilarWeb\u306f\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7af6\u5408\u306e\u6d41\u5165\u5143\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u52d5\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306eWEB\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u5fc5\u8981\u306a\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u6d77\u5916\u5e02\u5834\u3067\u306f\u3001<strong>\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u96c6\u3081\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002SimilarWeb\u3092\u4f7f\u3048\u3070\u3001\u7af6\u5408\u306e\u6210\u529f\u8981\u56e0\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u52b9\u679c\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><strong>3.\u6d77\u5916\u5411\u3051WEB\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u6cd5<\/strong><\/h2>\n<h3>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u57fa\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316<\/h3>\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<strong>\u30da\u30fc\u30b8\u3054\u3068\u306e\u6ede\u5728\u6642\u9593\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5206\u6790\u3057\u3001\u4eba\u6c17\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3055\u3089\u306b\u5f37\u5316<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9006\u306b\u3001\u53cd\u5fdc\u304c\u60aa\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6539\u5584\u3084\u524a\u9664\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u7387\u7684\u306aWEB\u30b5\u30a4\u30c8\u904b\u55b6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5730\u57df\u5225\u30c7\u30fc\u30bf\u6d3b\u7528\u6cd5\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u7d5e\u308a\u8fbc\u307f<\/h3>\n<p>\u6d77\u5916\u5e02\u5834\u306b\u304a\u3044\u3066\u306f\u3001\u5730\u57df\u5225\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5730\u57df\u3067\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u4f4e\u3044\u5834\u5408\u3001\u305d\u306e\u5730\u57df\u306b\u7279\u5316\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5c55\u958b\u3059\u308b\u306a\u3069\u3001\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001<strong>\u5730\u57df\u3054\u3068\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6bd4\u8f03\u3057\u3001<del>\u3069\u306e\u5730\u57df\u306b\u5bfe\u3057\u3066\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6709\u52b9\u304b<\/del>\u3092\u898b\u6975\u3081\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u76f4\u5e30\u7387\u306e\u6539\u5584\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u76f4\u5e30\u7387\u306f\u3001WEB\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u30da\u30fc\u30b8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u30da\u30fc\u30b8\u3067\u6ede\u5728\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u3092\u5143\u306b\u3001<strong>\u76f4\u5e30\u7387\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u6539\u5584\u7b56<\/strong>\u3092\u7acb\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><strong>4.\u307e\u3068\u3081\uff1a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u99c6\u4f7f\u3057\u3066\u6d77\u5916\u30b5\u30a4\u30c8\u904b\u55b6\u3092\u6210\u529f<\/strong><\/h2>\n<h3>\u5fc5\u9808\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3066\u52b9\u679c\u7684\u306a\u5206\u6790\u3092\u884c\u3046<\/h3>\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u306f<del><strong>\u52b9\u679c\u7684\u306aKPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a<\/strong><\/del>\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3057\u3001\u3069\u306e\u6307\u6a19\u3092\u6539\u5584\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u78ba\u8a8d\u3068\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306f\u4e00\u5ea6\u884c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<del><strong>\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u6539\u5584\u7b56\u3092\u5b9f\u884c<\/strong><\/del>\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3057\u884c\u3046\u3053\u3068\u3067\u3001\u6d77\u5916\u5e02\u5834\u5411\u3051WEB\u30b5\u30a4\u30c8\u904b\u55b6\u3092\u7740\u5b9f\u306b\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c4\u30fc\u30eb\u9078\u5b9a\u3092\u898b\u76f4\u3057\u3001\u6700\u9069\u5316\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u9032\u3081\u3088\u3046<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u904b\u55b6\u306e\u4e2d\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u6700\u9069\u304b\u3092\u518d\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u5e02\u5834\u306e\u5909\u5316\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u3001<del><strong>\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3092\u898b\u76f4\u3057<\/strong><\/del>\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5206\u6790\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1.\u6d77\u5916\u7248WEB\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u4e0d\u53ef\u6b20\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u306f 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